Reviews & reputation · 5 min read
Get more reviews — and respond to them
Reviews lift your ranking and your conversion rate. Here's how to earn them the right way.
Why reviews matter twice
Your rating and the number of reviews you have both feed into ranking — and they're the single biggest thing that turns a searcher into a customer. More genuine reviews help you rank higher and get chosen more often.
How to ask
The best time to ask is right after you've done great work, while it's fresh. Make it effortless: share your review link directly by text or email, or print a QR code at your counter.
- •Ask every happy customer — most are glad to help if you make it easy.
- •Share your direct review link; don't make people hunt for where to leave it.
- •Build the ask into your routine: after a job, on a receipt, in a follow-up.
Tip: Never buy reviews, write fake ones, or only ask customers you know are happy (review-gating). It violates the rules and erodes the trust your reputation is built on.
Respond to every review
Reply to reviews — both good and bad. A gracious response to a positive review reinforces goodwill; a calm, helpful response to a negative one shows future customers how you handle problems. Responding also keeps your profile active.