Rank higher · 4 min read
Choose the right category and services
Your category and services are how CGM Local matches you to searches. Get them precise.
Pick the category that describes what you are
Your primary category is one of the strongest relevance signals there is. Choose the one that best describes your core business — what you are, not just one thing you do.
Add your specific services and specialties
Many categories let you add specialties — a contractor's trades, an attorney's practice areas, a restaurant's cuisine. Add the ones you genuinely offer. These let you show up for specific searches ("gutter installation," "family law," "Thai food") instead of only broad ones.
- •Only add services you actually provide — accuracy beats reach.
- •Cover your real specialties so you match narrower, higher-intent searches.
Tip: A focused listing that matches a specific search beats a vague one that matches everything loosely.
More in Rank higher
How CGM Local ranking works
A plain-English look at what decides the order of businesses in CGM Local results — and what you control.
Write a description that ranks and converts
Describe what you do in plain language. It helps you match searches and convinces people to choose you.
Add photos that win clicks
Photos make your listing look real and established — and they pull clicks away from competitors.
Keep your info accurate and stay active
Accurate hours and a regularly updated profile signal an active, trustworthy business.