Rank higher · 4 min read
Write a description that ranks and converts
Describe what you do in plain language. It helps you match searches and convinces people to choose you.
Write for a human first
Your description does two jobs: it helps CGM Local understand what you offer, and it convinces a real person to pick you. Write naturally — what you do, who you help, and what makes you different.
Cover the words people actually search
Mention your real services, neighborhoods you serve, and the problems you solve. These naturally include the terms people search — no tricks required.
Tip: Never repeat keywords unnaturally or list every city in your state. Stuffing makes your description worse to read and can hurt your standing.
Don't forget the short description
The short description is what shows on your card in search results. Make it a tight, compelling one-liner — it's often the first thing a searcher reads about you.
More in Rank higher
How CGM Local ranking works
A plain-English look at what decides the order of businesses in CGM Local results — and what you control.
Choose the right category and services
Your category and services are how CGM Local matches you to searches. Get them precise.
Add photos that win clicks
Photos make your listing look real and established — and they pull clicks away from competitors.
Keep your info accurate and stay active
Accurate hours and a regularly updated profile signal an active, trustworthy business.